The 51st Annual General Meeting (AGM)/Congress of the Association of Advertising Agencies of Nigeria (AAAN) will be opened by Prince Adedapo Abiodun, the governor of Ogun State. On July 18 and 20, the June 12 Cultural Centre in Abeokuta and the Park-Inn by Radisson in Abeokuta will host the event, which is likely to be attended by the Minister of Information and National Orientation, Alhaji Mohammed Idris Malagi.
A new executive committee will be elected during the AGM/Congress, with the topic being “Breaking the Mold: Creativity and National Development.” This committee will oversee the association’s operations for the ensuing two years.
The celebration will start on July 18 with courtesy visits to the Alake of Egbaland, HRH Oba Adedotun Gbadebo Aremu 111, and the Osile of Oke-Ona, HRH Oba Adedapo Tejuosho, according to the association’s president, Mr. Steve Babaeko.
A remarkable lineup of speakers from various businesses and sectors will discuss the issue during the conference session, which will take up the first half of the second day of the AGM/Congress.
The following people are anticipated to speak during the session: Mr. Olatunbosun Alake, Lagos State Commissioner for Innovation, Science, and Technology; Mr. Olumide Balogun, Director, Google West Africa; Ms. Chichi Nwoko, CEO and founder of WHAT Media; Mr. Obi Asika, Director-General, National Council for Arts and Culture; and Mr. Femi Odugbemi, founder and CEO, Zuri35 Media.
At the Manifesto Night later that day, candidates for different executive committee seats will have a chance to discuss their ideas with the members. There will be two parts to the event on the third and last day: the Business Session and the Gala/Award Night.
The former’s highlights were the elections, dissolution of the executive committee, and induction of new members.
In the latter case, worthy advertising experts will be honored and given rewards. Babaeko went on to say that the AGM/Congress provides a chance to examine the role advertising plays in the advancement of the country.
“The 51st AGM/Congress offers a veritable platform for a real assessment of the advertising sector, how it currently impacts the socio-economic well-being of the country as well as how it can achieve a bigger impact, as evidenced by its theme.
“The Nigerian Advertising industry is a major contributor to the country’s Gross Domestic Product.
“A recent by PwC underscores the contributions of the Advertising industry. Commissioned by the Advertising Regulatory Council of Nigeria (ARCON) and funded by various industry associations, the report put the value of the industry at N605.2billion.
Speaking about the importance of the AGM/Congress, Mr. Doyin Adewumi, Chairman of the Events Planning Committee, added that AAAN members will be opened to new perspectives by the esteemed panel of multi-industry specialists scheduled to address the theme of the AGM.
“The Association values expertise in other fields, the reason it has made it a tradition to seek out accomplished professionals in other areas to provide insights from which Advertising professionals can gain tremendous knowledge and become better rounded,” he said.