- Proven experience in media engagement and public relations
- Providing solutions to crisis situations
- Digital and Social Strategy
Exceptional PR will ensure that your unique story captures the heart and mind of your desired audience. We have a far-reaching network of leading media organisations as well as industry experts that we can connect with to get your product the column inches it deserves. Unlike the run of the mill PR and advertising agencies we do not pay for promotion. We persuade our media network to promote your story through earned methods. This philosophy is implemented when engaging with social media, traditional media and speaking engagements.
The Princeton Review notes that: “A public relations specialist is an image shaper. Their job is to generate positive publicity for their client and enhance their reputation … They keep the public informed about the activity of government agencies, explain policy, and manage political campaigns. Public relations people working for a company may handle consumer relations, or the relationship between parts of the company such as the managers and employees, or different branch offices.”
No matter how fast the media environment evolves, the fundamentals of good PR have not changed. We seek to foster the essential elements of good PR.
- Highlighting the most important aspects of your products and stories
- Ensuring your products and services are quality controlled
- Embracing critics and adapting strategy where necessary
- Measuring key milestones and success
- Leveraging key relationships
Our support includes the following:
- Writing and distributing press releases
- Speech writing
- Creating and executing special events designed for public outreach and media relations
- Conducting market research on the firm or the firm’s messaging
- Expansion of business contacts via personal networking or attendance and sponsoring at events
- Writing and blogging for your website and social media
- Crisis public relations strategies
- Media training